David Meerman Scott

Turning Customers into Fans in Challenging Times Turning Customers into Fans in Challenging Times

Keynote by David Meerman Scott

"Fanocracy"Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just ...

August 07, 2020 Keynote

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0 Keynote-Keynote jplist-topic-fanocracy jplist-topic-david-meerman-scott 08/07/2020 0 358508 358508 "Fanocracy"Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just customers, or even loyal customers, but passionate fans? These brands have learned to provide the human connection people are now longing for. David Meerman Scott calls it a Fanocracy. Creating fandom isn’t just for actors, athletes, musicians, and authors. Fandom can be rocket fuel for any company or organization that chooses to focus on inspiring and nurturing true fans. This is especially true during the Covid-19 situation we’re all living under right now. In today’s lockdown reality, marketers and salespeople have an opportunity to use online media and especially video to engage viewers when face-to-face interaction is no longer an option. An understanding of what’s going on in our brains as we watch a video teaches us a simple but powerful way to make our videos more effective, driving engagement, and building fans.View Speakers »View Agenda »

Turning Customers into Fans in Challenging Times

Keynote

"Fanocracy"Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just customers, or even ...

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My Thoughts on COVID-19 and Your Business My Thoughts on COVID-19 and Your Business

by David Meerman Scott

While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all ...

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1 Video-Video jplist-topic-Video jplist-topic-covid-19 jplist-topic-David-Meerman-Scott 0 355933 355933 While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all in this together. Let’s be safe and let’s support each other!Maybe I’m a bit dense or perhaps the initial rhetoric out of the U.S. Government was too misleading, but it took me several weeks to realize the reasons for self-isolating. It’s not so much to prevent getting Covid-19 as it is managing the inevitable. If we do nothing, millions of people become sick at once and the healthcare system will be overwhelmed, unable to cope. However, if we do our part to “flatten the curve” of infection by not spreading the virus quickly, we all help to save lives because people will be able to get treatment. Here’s the best explanation I’ve seen on why it’s important to isolate ourselves from one another. From the Washington Post: Why outbreaks like coronavirus spread exponentially, and how to “flatten the curve”. Covid-19 and the events business All my speaking engagements in March, April, and May have been either postponed or cancelled. I love speaking around the world, and I will miss interacting with people at the events. I will be fine. However, I worry about the many people who work in the events business. There are so many professionals who I rely on to make me look good. I’m super concerned for people who work at speaker bureaus, the super talented event planners, AV technicians, stagehands, caterers, photographers, security staff, hotel staff, and others. Many of these people are freelancers and work from gig to gig. I hope we emerge from the crisis quickly and the event business picks up again before these people are forced to drastic action. I’m trying to do my part by continuing to hire freelancers during this time. It’s easy for a tiny business like mine to simply eliminate the use of virtual help, but I think it’s really important for those who can, like me, to help as many people as possible by continuing to provide work. Virtual events Several organizations are developing exciting virtual events that I will be speaking at. I’ll be sharing others via social media over the next weeks. IMPACT, the company I work with to design and build my websites including Fanocracy.com and DavidMeermanScott.com is hosting a virtual Digital Sales and Marketing Day. I’ll be presenting a talk titled How to Use the Power of Mirror Neurons to Build Fans of Your Videos In today’s covid-19 reality, marketers and salespeople have an opportunity to use video to engage viewers when face-to-face interaction is no longer an option. My talk will focus on an understanding of what’s going on in our brains as we watch a video and teaches us a simple but powerful way to make our videos more effective, driving engagement, and building fans. The IMPACT Digital Sales and Marketing Day is $199 however the first 50 people who register with the code FANOCRACY will have free access! Helping people in the community In Massachusetts where I live, restaurants have been ordered closed for table service. While for me, that’s not a big deal, for those who work in the restaurant business, the consequences are devastating. The (small bit) of good news is that here in Massachusetts, takeout and delivery is still permitted, so I intend to support my local restaurants as much as possible by ordering takeout and delivery. In thinking about the most vulnerable in society, I looked around for appropriate charities to support. I wanted to find those that are providing immediate help to people who need it right now. Therefore, I’m supporting several charities, including The Greater Boston Food Bank, an organization that works passionately to end hunger across Eastern Massachusetts and The Boston Resiliency Fund, a new initiative within the mayor’s office that coordinates the City's fundraising efforts to support Boston residents most affected by the coronavirus. Working on your company’s marketing and your own personal brand If you’re required to work from home and, like me, all your meetings have been cancelled, this is a great opportunity to work on your company’s marketing and your own personal brand. You might consider creating a podcast or video channel, writing a book, working on your existing website or blog or creating a new one, or cleaning up your LinkedIn profile. If you do any of these things, please consider hiring freelancers to help you! We’re all in this together. Be safe and let’s support each other.Original Post: https://www.davidmeermanscott.com/blog/my-thoughts-on-covid-19-and-your-business

My Thoughts on COVID-19 and Your Business

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While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all in this ...

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Are You Creating Marketing Assets or Just.. → Are You Creating Marketing Assets or Just.. →

by David Meerman Scott

A modification in how you think of your marketing, simply changing your thinking from an expense to an asset, is a powerful reminder to ...

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2 Blog-Article-Blog-Article jplist-topic-David-Meerman-Scott jplist-topic-Marketing jplist-topic-assets 0 355967 355967 A modification in how you think of your marketing, simply changing your thinking from an expense to an asset, is a powerful reminder to build marketing that will help your business grow. In accounting terms, an asset - such as equipment, furniture, real estate, and inventory - is a resource that belongs to your business and has value over time.

Are You Creating Marketing Assets or Just Generating Marketing Expenses?

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A modification in how you think of your marketing, simply changing your thinking from an expense to an asset, is a powerful reminder to build ...

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The 2020s: From the Lonely Chaos of our Digital.. → The 2020s: From the Lonely Chaos of our Digital.. →

by David Meerman Scott

In the 2010s, the pendulum has swung too far in the direction of superficial online communications at a time people are hungry for true ...

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3 Blog-Article-Blog-Article jplist-topic-2020 jplist-topic-Marketing jplist-topic-digital-age 0 355966 355966 In the 2010s, the pendulum has swung too far in the direction of superficial online communications at a time people are hungry for true human connection.

The 2020s: From the Lonely Chaos of our Digital Age to an Era of Humanity

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In the 2010s, the pendulum has swung too far in the direction of superficial online communications at a time people are hungry for true human ...

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Influencer Marketing VS. Brand Advocacy:.. → Influencer Marketing VS. Brand Advocacy:.. →

by David Meerman Scott

Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what's available, and then exit out ...

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4 Blog-Article-Blog-Article jplist-topic-David-Meerman-Scott jplist-topic-Marketing jplist-topic-influencer jplist-topic-branding 0 355965 355965 Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what's available, and then exit out of the webpage. Then for the next week, all you can see on your social media feeds are ads of the product you searched earlier. I get that targeted ads are a thing, and that cookies are meant to make your internet experience “better”, but boy the retargeting can be creepy!

Influencer Marketing VS. Brand Advocacy: Comparing Fandom Strategies

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Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what's available, and then exit out of the ...

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Building Customer Communities: The Value of.. → Building Customer Communities: The Value of.. →

By David Meerman Scott

Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, ...

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5 Blog-Article-Blog-Article jplist-topic-David-Meerman-Scott jplist-topic-Marketing jplist-topic-fandom jplist-topic-Customers 0 355964 355964 Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, conducting research, etc. — but the ROI just doesn’t seem to materialize. And now leadership is looking at you for answers while the prospects of securing next quarter’s budget evaporate in front of you.

Building Customer Communities: The Value of Fandom-Based Marketing

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Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, conducting ...

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David Meerman Scott

Turning Customers into Fans in Challenging Times