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David Meerman Scott

Turning Customers into Fans in Challenging Times

David Meerman Scott - Recorded Session


Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just customers, or even loyal customers, but passionate fans? These brands have learned to provide the human connection people are now longing for. David Meerman Scott calls it a Fanocracy. Creating fandom isn’t just for actors, athletes, musicians, and authors. Fandom can be rocket fuel for any company or organization that chooses to focus on inspiring and nurturing true fans. This is especially true during the Covid-19 situation we’re all living under right now. In today’s lockdown reality, marketers and salespeople have an opportunity to use online media and especially video to engage viewers when face-to-face interaction is no longer an option. An understanding of what’s going on in our brains as we watch a video teaches us a simple but powerful way to make our videos more effective, driving engagement, and building fans.

Explore David's Blog Articles

My Thoughts on COVID-19 and Your Business

Video

While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all in this.. →

Building Customer Communities: The Value of Fandom-Based Marketing

Blog Article

Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, conducting.. →

Influencer Marketing VS. Brand Advocacy: Comparing Fandom Strategies

Blog Article

Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what's available, and then exit out of the.. →

The 2020s: From the Lonely Chaos of our Digital Age to an Era of Humanity

Blog Article

In the 2010s, the pendulum has swung too far in the direction of superficial online communications at a time people are hungry for true human.. →

Are You Creating Marketing Assets or Just Generating Marketing Expenses?

Blog Article

A modification in how you think of your marketing, simply changing your thinking from an expense to an asset, is a powerful reminder to build.. →

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Turning Customers into Fans in Challenging Times Turning Customers into Fans in Challenging Times

Keynote by David Meerman Scott

"Fanocracy"Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just ...

August 07, 2020 Keynote
Keynote
0 Keynote-Keynote jplist-topic-fanocracy jplist-topic-david-meerman-scott 08/07/2020 0 358508 358508 "Fanocracy"Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just customers, or even loyal customers, but passionate fans? These brands have learned to provide the human connection people are now longing for. David Meerman Scott calls it a Fanocracy. Creating fandom isn’t just for actors, athletes, musicians, and authors. Fandom can be rocket fuel for any company or organization that chooses to focus on inspiring and nurturing true fans. This is especially true during the Covid-19 situation we’re all living under right now. In today’s lockdown reality, marketers and salespeople have an opportunity to use online media and especially video to engage viewers when face-to-face interaction is no longer an option. An understanding of what’s going on in our brains as we watch a video teaches us a simple but powerful way to make our videos more effective, driving engagement, and building fans.View Speakers »View Agenda »

Turning Customers into Fans in Challenging Times

Keynote

"Fanocracy"Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just customers, or even ...

My Thoughts on COVID-19 and Your Business My Thoughts on COVID-19 and Your Business

by David Meerman Scott

While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all ...

Video
Video
1 Video-Video jplist-topic-Video jplist-topic-covid-19 jplist-topic-David-Meerman-Scott 0 355933 355933

My Thoughts on COVID-19 and Your Business

Video

While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all in this ...

Are You Creating Marketing Assets or Just.. → Are You Creating Marketing Assets or Just.. →

by David Meerman Scott

A modification in how you think of your marketing, simply changing your thinking from an expense to an asset, is a powerful reminder to ...

Blog Article
Blog Article
2 Blog-Article-Blog-Article jplist-topic-David-Meerman-Scott jplist-topic-Marketing jplist-topic-assets 0 355967 355967 A modification in how you think of your marketing, simply changing your thinking from an expense to an asset, is a powerful reminder to build marketing that will help your business grow. In accounting terms, an asset - such as equipment, furniture, real estate, and inventory - is a resource that belongs to your business and has value over time.

Are You Creating Marketing Assets or Just Generating Marketing Expenses?

Blog Article

A modification in how you think of your marketing, simply changing your thinking from an expense to an asset, is a powerful reminder to build ...

The 2020s: From the Lonely Chaos of our Digital.. → The 2020s: From the Lonely Chaos of our Digital.. →

by David Meerman Scott

In the 2010s, the pendulum has swung too far in the direction of superficial online communications at a time people are hungry for true ...

Blog Article
Blog Article
3 Blog-Article-Blog-Article jplist-topic-2020 jplist-topic-Marketing jplist-topic-digital-age 0 355966 355966 In the 2010s, the pendulum has swung too far in the direction of superficial online communications at a time people are hungry for true human connection.

The 2020s: From the Lonely Chaos of our Digital Age to an Era of Humanity

Blog Article

In the 2010s, the pendulum has swung too far in the direction of superficial online communications at a time people are hungry for true human ...

Influencer Marketing VS. Brand Advocacy:.. → Influencer Marketing VS. Brand Advocacy:.. →

by David Meerman Scott

Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what's available, and then exit out ...

Blog Article
Blog Article
4 Blog-Article-Blog-Article jplist-topic-David-Meerman-Scott jplist-topic-Marketing jplist-topic-influencer jplist-topic-branding 0 355965 355965

Influencer Marketing VS. Brand Advocacy: Comparing Fandom Strategies

Blog Article

Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what's available, and then exit out of the ...

Building Customer Communities: The Value of.. → Building Customer Communities: The Value of.. →

By David Meerman Scott

Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, ...

Blog Article
Blog Article
5 Blog-Article-Blog-Article jplist-topic-David-Meerman-Scott jplist-topic-Marketing jplist-topic-fandom jplist-topic-Customers 0 355964 355964 Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, conducting research, etc. — but the ROI just doesn’t seem to materialize. And now leadership is looking at you for answers while the prospects of securing next quarter’s budget evaporate in front of you.

Building Customer Communities: The Value of Fandom-Based Marketing

Blog Article

Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, conducting ...

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