David Meerman Scott
Turning Customers into Fans in Challenging Times
David Meerman Scott - Recorded Session
Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just customers, or even loyal customers, but passionate fans? These brands have learned to provide the human connection people are now longing for. David Meerman Scott calls it a Fanocracy. Creating fandom isn’t just for actors, athletes, musicians, and authors. Fandom can be rocket fuel for any company or organization that chooses to focus on inspiring and nurturing true fans. This is especially true during the Covid-19 situation we’re all living under right now. In today’s lockdown reality, marketers and salespeople have an opportunity to use online media and especially video to engage viewers when face-to-face interaction is no longer an option. An understanding of what’s going on in our brains as we watch a video teaches us a simple but powerful way to make our videos more effective, driving engagement, and building fans.
Explore David's Blog Articles
Keynote by David Meerman Scott
"Fanocracy"Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just ...
Turning Customers into Fans in Challenging Times
"Fanocracy"Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just customers, or even ...
by David Meerman Scott
While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all ...
My Thoughts on COVID-19 and Your Business
While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all in this ...
by David Meerman Scott
In the 2010s, the pendulum has swung too far in the direction of superficial online communications at a time people are hungry for true ...
The 2020s: From the Lonely Chaos of our Digital Age to an Era of Humanity
In the 2010s, the pendulum has swung too far in the direction of superficial online communications at a time people are hungry for true human ...
by David Meerman Scott
Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what's available, and then exit out ...
Influencer Marketing VS. Brand Advocacy: Comparing Fandom Strategies
Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what's available, and then exit out of the ...
By David Meerman Scott
Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, ...
Building Customer Communities: The Value of Fandom-Based Marketing
Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, conducting ...
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